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creating better environments
The new Allura Luxury Vinyl Tiles collection by Forbo Flooring

“A LVT collection that epitomises diversity…”..

As of January 2011, Forbo Flooring will be introducing her new Allura Luxury Vinyl Tile collection. A collection which is, in many ways, different from the previous
collection. It is Forbo’s own designed collection, produced in Forbo’s own facilities
and offering diversity to the maximum.


Dorothé Kessels – Head of Design Resilients, about this collection: “The Allura collection reflects the vision of our international design team on current and coming trends and incorporates the needs and expectations of architects, interior designers, concept and formula directors and facility managers.”

‘Truly Forbo'
The new Forbo Allura LVT collection is a vibrant versatile range of floor covering options that take the world of Luxury Vinyl Tiles to the next level of sophistication and
performance. Allura is a cutting-edge collection of wood, stone and abstract designs,
developed in-house by the Forbo Flooring international design team. The Allura designs are not lifted from a printer’s data bank but are unique, and represent years of floor covering design experience. The result is an original and diverse flooring collection that adds a little magic to every location, surpassing even the most rigorous aesthetical and practical demands.

Distinct qualities
The Forbo Allura LVT collection is available in three distinct qualities. The Premium option features a high quality calandered wear layer of 0.7mm. This ensures its ability to withstand the most intense traffic and heavy-use situations. Next there is the high-end Allura 0.55mm option, available in the same design options as the Premium range. Then, in an extension to the classic LVT offer, there is Allura Ceramic, a new concept in Luxury Vinyl Tile design that is extremely hard wearing.

Individual character
With no fewer than seven embossing types in the collection, each Allura tile or plank
range has its own individual character and design quality. Some are created with digital print techniques; others use innovative inks to create absolute stunning visuals. And the registered embossed wood designs are so realistic that you have to literally touch the floor to realise what it is actually made of. The plank sizes are adjusted to the type of design.

Committed to protect our environment
Allura is a prime example of Forbo’s commitment to protecting the environment and
investing in a sustainable future. The Allura collection is produced using “green” energy and modern production technology that reduces the processes involved to a minimum. There is minimal waste arising from cutting because we use all the material we produce – anything not used or which doesn’t meet our quality standards is reconstituted and reused in other Forbo products. We use no more raw material than necessary in our processes. Allura conforms to all standards,i ncluding the new VOC (Volatile Organic Compound) emission classes. And Allura is made in Europe for largely European markets, so reducing transport-related carbon emissions.

Experience Forbo technology at work
The Allura LVT collection has been developed in-house by Forbo’s own R&D team.
Combining customer insight with technological know-how, they set out to make a pure, functional product with high performance characteristics in each layer of the tile’s construction. Each layer in an Allura tile is designed to perform a specific function. This makes the new Allura collection the best Luxury Vinyl Tile available today.


 
 
     
     
 
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> Allura press release
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